The System Dynamics Colloquium belongs to a very traditional industry where the online presence is growing. The System Dynamics Colloquium had a Facebook page with very low conversions, no interaction, inconsistent branding and poor user experience (UX).
The System Dynamics Colloquium´s marketing was largely uncontrolled, untracked and without strategy. It was necessary to create attractive and innovative designs to attract attention and encourage participation between PhD Students.
* The strategies shown above are highlights of an integrated marketing strategy formed by many more processes.